Marketing in the Real World: Hands-On Branding & Marketing Workshop - TCMA

Description

Join us for an interactive Marketing Academy session designed to help business owners and professionals turn marketing ideas into real-world strategies.

In this hands-on workshop, you’ll learn how to strengthen your brand, clearly define what makes your business unique, and apply practical marketing strategies that help you stand out in a competitive market. Participants will actively work through exercises to identify their brand identity, craft a compelling Unique Selling Proposition (USP), and walk away with marketing tools they can immediately apply to their business.

Whether you are starting out or looking to refine your current strategy, this session will provide practical insights and actionable steps to help you build stronger connections with your customers and grow your brand with confidence.

What You’ll Learn

• How to define and strengthen your brand identity
• How to create a clear Unique Selling Proposition (USP)
• Practical marketing strategies for small businesses
• How to position your business to stand out from competitors
• Real-world examples and interactive exercises you can apply immediately

Speakers

Jesse Ancira III - Ancira Salsa
Presenter – Marketing in the Real World
Jesse Ancira III brings practical marketing insights and real-world business experience, helping entrepreneurs and business owners understand how to build brand equity, differentiate their services, and implement effective marketing strategies.

Shaiza Chaudhry - Taylor Chamber of Commerce
Collaboration & Workshop Facilitation
Shaiza Chaudhry will guide participants through hands-on exercises designed to help attendees apply branding and marketing concepts in real time, ensuring they leave with clear strategies they can implement in their own businesses.